Funding
£100m+ raised
Equity and debt outcomes supported through practical CFO delivery.
Case Studies
Founder case studies: practical CFO support that drives real outcomes.
If you are building or scaling and want to see what this work looks like in practice, these are full case studies across fundraising, financial modelling, runway management, and finance operations.
Results Snapshot
Portfolio outcomes across funding, runway, and finance execution.
Runway
+4.5 months average
Runway extended through stronger planning, reporting cadence, and cash controls.
Build
30+ financial models delivered
Financial models built across SaaS, AI, e-commerce, fintech, sustainability, and consulting.
Goodstack
Scaling finance leadership, controls, and fundraising readiness together.
Founder context
Goodstack needed stronger finance leadership and tighter controls, but without slowing customer delivery or the pace of growth.
How we worked together
We embedded as a fractional CFO partner and stayed hands-on across fundraising, team capability, and operational finance including payment flows.
What changed
- Coached and developed the Financial Controller capability.
- Built and advised on fundraising models and investor narrative.
- Recruited and structured the finance team for scale.
- Managed transition to outsourced finance, then successful re-insourcing.
- Strengthened controls around end-to-end non-profit payment flows.
- Improved reporting cadence, ownership, and stakeholder trust.
Founder outcome
Goodstack moved from reactive finance delivery to a scalable, controlled finance function with stronger leadership visibility.
"A trusted partner through fundraising and scaling the team."
Amber Labs
From reactive cash decisions to confident weekly planning.
Founder context
Amber Labs hit a high-growth phase where timing across collections, supplier payments, and payroll made cashflow more sensitive week to week.
How we worked together
We implemented rolling cash forecasting, improved short-term liquidity planning, and supported a shift toward better funding structures. In parallel, we built a permanent FP&A capability.
What changed
- Implemented a 26-week rolling cashflow forecast with scenarios.
- Introduced a weekly review cadence for better planning control.
- Improved working capital visibility for hiring and delivery decisions.
- Supported transition from short-term funding to longer-term facilities.
- Established an FP&A function for budgeting and performance reporting.
Founder outcome
Amber Labs moved from reactive cash management to a predictable, forward-looking finance cadence that supported continued scale.
"Brought structure and clarity to our planning and cashflow."
Divido
Steady CFO leadership through a complex post-Series B transition.
Founder context
Divido engaged ThriveGrowth after Series B to provide continuity of CFO leadership while the prior CFO stepped into the CEO role.
How we worked together
We integrated quickly with the 60-person team, owned the monthly finance cadence, and stabilised forecasting, reporting, and finance operations.
What changed
- Supported closure of a venture debt funding round.
- Hired and developed finance team capability.
- Led incorporation and setup of the India subsidiary.
- Improved investor and month-end reporting consistency.
- Implemented systems, processes, and commercial pricing models.
Founder outcome
During a period of significant change, Divido gained a stronger finance operating foundation and delivered key commercial and funding objectives.
"Highly recommended."
Till Payments UK
De-risking UK setup and FCA readiness during international expansion.
Founder context
Till Payments engaged us to support UK setup and FCA licence preparation while coordinating with an Australia-based parent team and shifting priorities.
How we worked together
We set a practical monthly delivery cadence with UK management and kept enough flexibility to adapt quickly as parent-company decisions evolved.
What changed
- Built an FCA-compliant UK financial model.
- Supported UK management through FCA licence workstreams.
- Established early UK finance systems and processes.
- Supported People operations in localising UK benefits.
- Reduced workload for the Australian finance team through better systems.
Founder outcome
ThriveGrowth integrated quickly into the UK leadership team and enabled smoother market entry while management focused on core strategic priorities.
"Outstanding."
Vamp
A Series B financial model founders and investors could trust.
Founder context
Vamp needed a Series B financial model that accurately represented both marketplace and SaaS revenue dynamics and could stand up in investor conversations.
How we worked together
We ran a detailed model discovery, then built iteratively over five weeks with regular check-ins so leadership could pressure-test assumptions in real time.
What changed
- Delivered a full Series B financial model.
- Built an accompanying metrics dashboard for leadership use.
- Improved understanding of interdependencies in the business model.
- Supported clearer board and investor conversations.
Founder outcome
Vamp used the model to support its successful Series B fundraising process.
"Fantastic team."
Push Group
Turning a slow month-end close into a scalable finance engine.
Founder context
Push brought us in as a part-time CFO partner because month-end was taking weeks and the existing setup was not built for the next phase of growth.
How we worked together
We spent two focused days mapping bottlenecks and systems pain points, then implemented a cost-effective finance tech stack designed for speed and scale.
What changed
- Implemented Xero for cloud accounting.
- Implemented Pleo for employee expenses.
- Implemented AutoEntry for invoice automation.
- Implemented G-Accon for data analysis.
- Implemented ProfitWell for SaaS metrics.
- Implemented Chargebee for billing automation.
- Automated around 80% of routine finance processes.
- Month-end completed more than 300% faster.
- Avoided an extra finance hire, saving approximately £30k annually.
Founder outcome
Push gained a scalable finance operating layer that supported growth and improved management visibility without adding unnecessary fixed cost.
"Saved us £30k a year."
Rightcharge
From first-time founder fundraising uncertainty to a stronger close.
Founder context
Charlie came to us ahead of his Seed round as a first-time founder who wanted practical support on investor conversations, valuation, and negotiation - not generic advice.
How we worked together
We worked through the business model, investment deck, and financial model together, then shaped a clearer position on valuation, dilution, and target raise amount.
What changed
- Identified gaps between business narrative and model logic.
- Fixed core spreadsheet issues, including cashflow forecast errors.
- Expanded revenue opportunity framing for future growth.
- Strengthened market size, traction, and growth storytelling.
- Added missing data source references for investor confidence.
- Integrated policy and market-support drivers into the narrative.
- Restructured the deck flow for stronger investor communication.
Founder outcome
Rightcharge closed its Seed round at £100k, double the original plan, with a 45% valuation uplift and lower dilution for the founder.
"Doubled our valuation."
Next Step
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Explore by Context
Prefer to start from your exact scenario?
SaaS
Fractional CFO for SaaS startups
See the operating and metrics support model for recurring-revenue founder teams.
Series A
Fractional CFO for Series A fundraising
Get a focused overview of what investors expect and how to prepare without finance theatre.
Runway
Runway planning for startup founders
Map practical cash and scenario discipline when runway pressure increases.